The HERO agency group was established in response to the fact that agency holding companies have divested too much. We are at the forefront of a new dawn of full-service creative advertising agencies with the capabilities of offering clients an aligned and cohesive package.

Having genuine integrated capability in a tailored offering to clients is what sets Hero apart. While big network agencies struggle to change, Hero is able to rapidly integrate a complete marketing-services offering that is diverse, creatively inspired and seamless. Our national, integrated, agency services group offering is a competitively superior one.

Hero's establishment of a full-service independent agency group comes at a time when companies and large holding groups are divesting much of their creative and production capabilities. As a result, legacy global networks have given away too much of their specialist skill sets in their attempts to bolster other specialist brands within the portfolio.

We view this fragmentation of agency capabilities, in an attempt to specialise, as a rogue move, as it is clear that clients prefer a singular vehicle with media, production, digital and data all under the one roof. Clients shouldn't have to assemble their own integrated group of a search company and a digital marketing agency and a media planning and buying agency and a creative agency. Hero offers complete marketing services integration.